In New Video, Greg Ubert Reveals Seven Steps to Coffee Shop Success

September 8, 2021

Thinking about opening a coffee shop? Then get to know our Founder and President Greg Ubert.

In a new video, the author of Seven Steps to Success: a Common-Sense Guide to Succeed in Specialty Coffee, reveals secrets from the book, which has become a roadmap to success for hundreds of coffee entrepreneurs.

“I wrote this book because I found entrepreneurs needed a proven process for opening and running a coffeehouse in their local communities,” Greg said.

“I saw too many small business owners make critical errors in their businesses.”

“As a coffee roaster, we want our customers to be really successful,” he added. “Our philosophy is that Crimson Cup succeeds only when our customers do.”

The Seven Steps to Success in Specialty Coffee

Greg’s book forms the basis of our Seven Steps to Success coffee shop startup program.

Together, the book and program give coffee shop owners a proven system for success in every area of the business. The steps include:

  1. Choose a high-traffic location
  2. Set up your space for labor-efficient service
  3. Source the right products and equipment
  4. Use grassroots marketing to beat the coffee giants at their own game
  5. Train employees for maximum productivity  
  6. Create a welcoming culture that delivers exceptional customer service
  7. Present a clean, attractive store

Coffee Shop Business Plan Lays Foundation for Success

The book also includes a full coffee shop business plan.

“We don’t expect future business owners to be accountants, but we want them to know the numbers. That’s extremely important if you want to make a profit!”

“This book has helped over three hundred coffee houses open up in a successful way so that they can feel strongly about their business and give back to the community.”

Work with Coffee Shop Startup Consultants

7 Steps coffee shop startup consultants walk new coffee shop owners through every step.

As each new shop nears completion, a 7 Steps Trainer arrives on site to show owners and staff how to prepare drinks and run the coffee shop. After several days of hands-on training in the new shop, the trainer stays on to ensure that opening day goes well.

Success Story: 5 Bean Coffee

5 Bean Coffee Reynoldsburg Ohio exterior

After opening 5 Bean Coffee in Reynoldsburg, Ohio in 2008, Tracy Heitmeyer is living her dream life.

“Without Crimson Cup’s help, I would never have been able to set up my shop as efficiently,” she said.

“Frankly, I am not sure if I would have stayed in business.”

After 13 years of success, Tracy now works a single weekly shift.

“I enjoy the freedom from the daily Originally Published: September 3, 2021

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